its mark on
Modest Fashion Week is a momentous, nearly annual event, allowing designers from all over the world to come together and showcase their contributions to the modest fashion space. Riyadh is viewed as an increasing fashion hotspot, so it was fitting that this year the organizers’ three-day Modest Fashion Show was held there from December 15 to 17.
Marina Turkey’s capsule collection bought fresh and exciting looks.
Hijabs and long dresses were seen in interesting prints and stripes. Hues of warm pink, orange and yellow shone through. The collection even offered a discreet swimsuit. Alongside the sunhats, caps and funky sunglasses, we were given a vision of thriving modest fashion in summer.
Situated at the beautiful Al-Faisaliah Hotel, the catwalk shows were all inspired by the event’s encompassing theme Roots to the Future. Ceo Özlem Şahin Ertaş (see Lucire KSA, December 2022) unpacks this approach, stating, ‘We have all the values that come from our very own roots, and it is time to be the pioneers also in the fashion industry with an inclusive, innovative and global approach. We aim to highlight the city of Riyadh as one of the fashion capitals of the world and we believe Saudi Arabia will be a great home for all modest fashion lovers.’ The event views modest fashion as a dynamic, exciting and creative space—and the collections that took the stage epitomize this.
At 4 p.m. on December 15, the first parade slot took place, with an exceptional starting line-up. It featured the local ksa brand String Story, which designs elegant dresses for Saudi women, but the rest were foreign brands with distinct focuses and styles. This set the tone for the show: although centred in Saudi Arabia, there was a diverse range of designers that spanned the globe. Two African brands were featured in this show, one being Morocco-based Lacavalierelegante. The label conceptualizes its clothes through powerful and ambitious women, while also emphasizing respect
for Moroccan tradition. Nigerian brand Younass Design was also present, their expertise being in ready-to-wear fashion and tailoring. The African presence from early in the show demonstrated a key theme in the event: African and Middle Eastern Styles coming together. There was also Roassanabrand, an Italian brand that takes Italy’s refined clothing style and combines it with traditional Islam attire. Us-based Nofadeen was also there, providing modest wear that aims to help Middle Eastern women feel empowered and express their beliefs.